And while new technologies enable us to come together in new ways not previously possible, we must not lose sight of the human experience that connects it all. Ryan Alderman, principal and US Adobe Alliance leader at Deloitte Consulting LLP, was among them and shared the following with us: “As human beings, we crave enduring experiences that connect us. We’ve heard from many of them since the initial acquisition announcement, expressing excitement for the promise of the combined companies. Now marketers will not only create and deliver the best customer experiences, but also efficiently and seamlessly manage the workflows that bring these experiences to life.Īdobe and Workfront have been longstanding partners with strong product synergies and a growing base of over 1,000 joint customers. Together, Adobe and Workfront will provide our customers access to a single system to support planning, collaboration and governance that will unlock organizational productivity. Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud, which have become the global standard for creative workflows and customer experience management. Workfront’s platform is agile and uniquely architected for the enterprise, with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes. Workfront has deep leadership in orchestrating marketing workflows. Today, we’re making digital transformation easier with the completion of our acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. The work must be accomplished across increasingly dispersed teams, which can make it difficult to collaborate, manage all the various tasks and plan campaigns. Satisfying the increasing expectations of B2B and B2C customers today requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. In 2020, every business is a digital business. Adobe completes Workfront acquisition, brings leading work management platform to Adobe Experience Cloud

Workfront and adobe